The Art of the Block
Our journey is deeply rooted in the rhythmic stamping of wooden blocks against pure cotton. We preserve the centuries-old Sanganeri designs, transforming ancient artistry into a modern oasis for your living spaces.
The Fabric of Our Home
Sanganeri Essence
Rooted in royal heritage, these delicate, hand-stamped floral motifs bring a timeless elegance and vibrant charm to your everyday sanctuary.
Dabu Print
Crafted through an ancient mud-resist technique, our earthy Dabu designs offer a grounded, artisanal aesthetic that celebrates the deep roots of Rajasthani craftsmanship.
Bandhej Artistry
Honoring centuries of textile tradition, these intricate tie-and-dye patterns weave vibrant colors and rich textures into a beautifully striking statement.
The Hands Behind the Heritage
Jayant Maheshwari
Co-Founder & CEODriving the technological innovation and operational vision of Jaipur Fabric. Jayant merges traditional Rajasthani craftsmanship with world-class e-commerce, ensuring our textiles reach global homes with uncompromising precision.
Chhavi Maheshwari
Co-Founder & CFOSpearheading the financial strategy and sustainable growth of the brand. Chhavi is the strategic backbone of Jaipur Fabric, ensuring our commitment to heritage artistry is supported by a strong, scalable foundation.
The JaipurFabric Journey
2011
The Inception JaipurFabric was founded with a mission to bring authentic Rajasthani textiles to the digital forefront, starting from a humble single-room setup.
JaipurFabric was founded with a mission to bring authentic Rajasthani textiles to the digital forefront, starting from a humble single-room setup.
2016
Crossing Borders We marked our first major milestone in global outreach by successfully completing our first international export to New Jersey, USA.
We marked our first major milestone in global outreach by successfully completing our first international export to New Jersey, USA.
2017
Expanding Comfort We shipped a massive consignment to Taupo, New Zealand. This was also the year we expanded our catalog beyond our signature bedsheets, introducing premium comforters and our breathable Dohar blankets for seasonless comfort.
We shipped a massive consignment to Taupo, New Zealand. This was also the year we expanded our catalog beyond our signature bedsheets, introducing premium comforters and our breathable Dohar blankets for seasonless comfort.
2018
Preserving Heritage & Trust We partnered with local artisans to revive and sell traditional Kathputlis, supporting Rajasthan's beautiful dying arts. We also earned our official verification badges across Facebook, Instagram, and Twitter.
We partnered with local artisans to revive and sell traditional Kathputlis, supporting Rajasthan's beautiful dying arts. We also earned our official verification badges across Facebook, Instagram, and Twitter.
2020
Scaling & Giving Back We stepped up during the unprecedented times of COVID-19, distributing free masks with every order—an initiative that earned recognition from the PMO. To support our rapid growth, we officially moved from a single room into a warehouse with 10× capacity.
We stepped up during the unprecedented times of COVID-19, distributing free masks with every order—an initiative that earned recognition from the PMO. To support our rapid growth, we officially moved from a single room into a warehouse with 10× capacity.
2021
Global & Hospitality Reach We integrated with the Walmart Vriddhi Program. Our focus on quality also led to supplying premium linens to top hotel chains like Taj, Marriott, Radisson, and Hyatt Regency.
We integrated with the Walmart Vriddhi Program. Our focus on quality also led to supplying premium linens to top hotel chains like Taj, Marriott, Radisson, and Hyatt Regency.
2022
The Omnichannel Expansion We took our products everywhere. We expanded into major retail spaces like Reliance Smart, LULU Mall, and DMart, listed across major marketplaces (Amazon, Myntra, Tata Cliq, Pepperfry, CRED, etc.), and proudly shipped to over 45 countries.
We took our products everywhere. We expanded into major retail spaces like Reliance Smart, LULU Mall, and DMart, listed across major marketplaces (Amazon, Myntra, Tata Cliq, Pepperfry, CRED, etc.), and proudly shipped to over 45 countries.
2024
Hyperlocal Convenience Recognizing the need for immediate access to quality sleep essentials, we launched our products on Blinkit, bringing the comfort of JaipurFabric to doorsteps in minutes.
Recognizing the need for immediate access to quality sleep essentials, we launched our products on Blinkit, bringing the comfort of JaipurFabric to doorsteps in minutes.
2025
Instant Comfort We continued our quick-commerce expansion by listing on Swiggy Instamart, making it easier than ever for our customers to invest in their daily well-being and home aesthetics.
We continued our quick-commerce expansion by listing on Swiggy Instamart, making it easier than ever for our customers to invest in their daily well-being and home aesthetics.
2026
A New Digital Era We celebrated our evolving heritage with a complete brand refresh and an enhanced digital experience. This milestone transformed how our global community explores our craft, beautifully bridging the gap between centuries-old Sanganeri artistry and a modern online oasis.
We celebrated our evolving heritage with a complete brand refresh and an enhanced digital experience. This milestone transformed how our global community explores our craft, beautifully bridging the gap between centuries-old Sanganeri artistry and a modern online oasis.
The Jaipur Collection
Step away from the ordinary. We are proud to introduce a collection that redefines traditional print aesthetics by leaving the plain white base behind.
Dive into rich, vibrant colored backgrounds adorned with intricate, heritage floral and paisley motifs. Every piece in this collection is a testament to the authentic hand-block and screen printing traditions of Jaipur. Bring home these deep, earthy tones meticulously crafted on premium, breathable cotton for a space that feels deeply rooted and uniquely yours.
Authentic Rajasthani Craftsmanship
Bring Home the Colors of Jaipur
Discover the magic of traditional hand-block and screen printing. Crafted from breathable, 100% pure cotton, our collections blend timeless earthy elegance with traditional motifs to completely transform your living spaces.
Signature Bedsheets
Transform your sanctuary with the breathable comfort of 100% pure cotton. Moving beyond standard white backgrounds, this collection introduces deep, vibrant colored bases enriched with authentic floral and paisley motifs. Designed with the science of a good night's sleep in mind, these bedsheets offer unparalleled airflow to keep you cool through the warmest summer nights while anchoring your room in traditional Rajasthani elegance.
Cotton Dohars
Experience the perfect layer for warm weather with our authentically crafted Dohars. Far superior to heavy winter bedding for the summer months, these lightweight, ultra-soft pure cotton Dohars provide just the right amount of breathable comfort. They are meticulously designed to regulate temperature, ensuring a relaxing and breezy sleep experience while showcasing the timeless beauty of Jaipur's artisanal textile traditions.
Accent Cushions
Bring a touch of nostalgic warmth to your modern living spaces. Inspired by classic 90s home decor, this selection focuses on inviting earthy tones and heritage block-print patterns. From beautifully styled accent cushions to versatile throws, these pieces effortlessly blend authentic craftsmanship with a vintage charm, creating a cozy, grounded atmosphere that celebrates the rich artistic roots of India.
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Absolutely love my new Dohar! I was looking for something breathable for the summer, and this pure cotton layer is perfect. It's so much more comfortable than a heavy quilt, and the traditional print is stunning.
— Priya S.Lucknow, Uttar Pradesh
The Jaipur Bagh bedsheet completely changed my bedroom's vibe. I love that it’s not just a standard white background—the rich, deep colors and intricate hand-block details are beautifully authentic.
— Anjali M.Dehradun, Uttarakhand
There's such a warm, nostalgic feel to the earthy tones and vintage 90s floral motifs. You can instantly feel the authentic Rajasthani craftsmanship in the quality of the cotton. Highly recommend!
— Sireesha R.Hyderabad, Telangana